The above article and then the others linked below talk about the different strategies of the companies.

BTS RECIPE BOOK Global Edition by Cake | Goodreads

There’s a lot of information we can get from the title alone: that we’ll get plenty of BTS-related recipes, but also, with the phrase “tasty stories” is that this will also be a trip down memory lane. We expect that similar to their latest album Proof, this cookbook will also be an anthology but instead of songs, we get nostalgic recipes and foodie moments ARMY shared with BTS over the years.There are three ways you can get your hands on this unique recipe book. 1 Through the Official WeVerse Store The book goes beyond just recipes. It provides exclusive behind-the-scenes stories and anecdotes from the members themselves, giving fans a glimpse into their lives offstage. From funny kitchen mishaps to heartwarming memories, these stories add a personal touch to the recipes and make the entire cooking experience even more enjoyable. 4. Exploring Korean Cuisine In The Soop made ARMY two things: relaxed over the vicarious vacation, and hungry over the tasty meals BTS themselves cooked and feasted over. The show’s domestic setting offered a relatable glimpse of kitchen scenes: unvexed by the pressure of a Run BTS challenge, it showed a laxness to their diets that make the dishes so easy to imagine having for yourself. I think this is awesome. Love the photos and all the cute write ups. my friend loves it and we are planning a night where we can cook a few of the dishes together. Some of the dishes have some ingredients I have no idea where to find but I am sure it will be fun looking. Its a new experience for sure

BTS Releases Recipe Book With Recipes You Can Enjoy Like The BTS Releases Recipe Book With Recipes You Can Enjoy Like The

HYBE recently upgraded its business model to focus on two new projects, one of which is a large-scale joint endeavor with Dunamu to establish an NFT exchange platform. Netizens from around the world criticized this move. They believe that the ulterior motive behind the decision is to give the company’s image a makeover so as to shift the focus off their upcoming plans that will be highly detrimental to the environment. Set up an account with WeVerse Global, which will give you access to the BTS Recipe Book Global edition.

Fans have called out the company for trying to extract profit from the group's brand image by sidelining the artist's creative work.