Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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Don't go into this expecting it to be the branding design bible, but consider it a solid introduction.

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines.

The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. There are many books out there about branding and perhaps this one will have escaped your notice as a result.

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. The books featured on this site are aimed primarily at readers aged 13 or above and therefore you must be 13 years or over to sign up to our newsletter. Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo. However, if you look past that, this book is a good choice in building a good brand strategy foundation.

It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. By using the Web site, you confirm that you have read, understood, and agreed to be bound by the Terms and Conditions. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade–Brooking is a lecturer.To sum up, it's recommended for both marketers and graphic designers, as both teams need to be involved in the process of establishing a brand identity. but it is suuuuper brief in it's covering of this and almost every other aspect of the topic that it addresses.

Although it discussed the tangible and intangible aspects of creating a brand, it gave more attention to the tangible elements or the visual identity of branding, though it has pointed out how the creation of brands needs to include a purpose, a message, a promise and several objectives which would guide designers through the designing process. The content of the book has been derived from Catharine Slade–Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. However, I will say that it's a fairly sturdy introduction to the subject and worth a read if you are a first year Graphics student (college, not uni) who is contemplating a future in either branding or advertising more generally. Nevertheless, it can give marketers an opportunity to be educated about the important role of graphic designers in the overall branding strategy.I question whether this book actually appeals to the entirety of the audience it’s aimed towards (noted as lecturers, industry professionals and students in the introduction), but as a starting point for a total newbie it certainly provided an informed overview of the subject area. A tangible effort was made to cater to the visually-minded (who will surely make up a large part of the readership for a book like this). I qualified in Graphic Design (but never achieved a degree, even) and have read this book solely as a person who holds an interest in the field. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.