Tropicana + Viva Vitality Juice, 750 ml

Product Information

Steven Hind, Marketing Director – Juices at PepsiCo, comments: “Shoppers are looking for juices that contain added benefits, which is why the functional juice segment is currently seeing a +25% growth [2]. Each of the new Tropicana + flavours – Berry Boost, Power Punch, Vitamin Victory and Viva Vitality – contain added ingredients including vitamins and magnesium across the range, providing clear funcational benefits including reducing tiredness and supporting the immune system. Viva Vitality - A popular catalogue which provides high-quality supplements and vitamins that are formulated especially for the over 50s. Unique is that all the supplements and vitamins are British-made. (again, unrelated to the Viva la Diva shoe catalogue) Sarah Boyle, Group Brands Director at Scotts & Co., says: “Viva Vitality looks at the customer as a whole person and takes into account all of the challenges they may face during their day. That’s why our Viva Vitality team has scoured the world to find hundreds of high-quality, ingenious wellness products that will make everyday activities less of a struggle and help our customers to get the best from life.”

Multi-channel retail group Scotts & Co. is set to launch a new venture called Viva Vitality which will specialise in direct-to-consumer (DTC) health and wellness solutions for the over-60s. It marks the company’s first formal entry into the consumer health space.In 2003 he completed a Hand and Microvascular Fellowship at the University of California at San Diego. In 2003 Dr. Seto formed the Aesthetic Surgery Institute in Phoenix, Arizona, which he owned and operated until 2015. In 2015 he moved to Florida and started a practice in Orlando. At the same time, Vitality Discount Code will be issued in certain periods. If customers want to save money, this is undoubtedly the most labor-saving method.

In addition, Viva Vitality offers health monitoring devices and safety aids for the kitchen and bathroom, as well as innovative solutions for gentle exercise, improving memory, and keeping your brain active. Viva Vitality aims to set a new standard for DTC marketing of health and wellness products, devices and solutions for the over-60s. He is confident that Scotts’ 30 years of experience in multi-channel and catalogue marketing will enable Viva Vitality to engage directly with millions of over-60s who, according to recent studies, are now spending more on wellness than ever before.The new range will be supported by an impactful heavyweight media campaign later this year, to drive awareness of the launch. Using the tagline “Juice For A Boost”, the campaign will target younger shoppers, and will consist of video on demand, social media, in-store advertising and sampling activity. Dr. Michael Seto resides in Miami, Florida. Dr. Seto is a Board-Certified Plastic Surgeon with 20 years of experience in Plastic, Reconstructive, and Cosmetic Surgery. Shoppers are looking for juices that contain added benefits, which is why the functional juice segment is currently performing at 25% growth year on year,” he explains.